Please submit your case analysis report following the instructions that are given in the BUSN412_ W3 _ Case Analysis_Outline_Grading_Guide document in the Files section.
Don't forget to submit your assignment.
1. Company Name:
2. Website:
3. Address:
4. Industry:
5. Background and History:
6. Analysis Via Porter’s Five Forces Model:
7. Strategy Used:
8. Value Chain Analysis:
9. Portfolio Management:
10. Course of Action Recommended:
11. Opinions:
Company Name: McDonald’s
Website: corporate.mcdonalds.com/mcd.html
Address: Illinois, United States (Headquarters)
Industry: Restaurants
Background and History:
The brand was established by two brothers Dick and Mac Donald in 1940. The first restaurant of McDonald’s was opened in San Bernardino, California (United States). The
