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Question

Describe An Analysis of Google’s Strategy.

 

Part-1

  • Abstract  
  • Introduction  

Part-2 Literature Review  

  • Strategy  
  • PESTEL Analysis
  • VMOST Framework  
  • SWOT Analysis  
  • Organizational Value and culture
  • Strategic Alliance

Part-3 Analysis and Findings  

  • Organization culture, Value and Stakeholders of Google  
  • The VMOST Framework of Google  
  • Google’s Founding Philosophy  
  • PESTEL Analysis of Google
  • Google’s SWOT Analysis  
  • Strategic Alliance - Google and Sony
  • Other Alliances
  • Findings
  • Conclusion (750 words)  

Part-4

  • References  
  • Appendix  

 

 

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Introduction

The American multinational, NASDAQ listed company Google, is one of the most reputed technology based products and services providing organizations of the world. As a company, Google, was established in the year 1998 with conscious efforts of Larry Page and Sergey Brin. Both its founders had met at Stanford University 

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