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Question

  1. How will the aging of the population affect sales?
  2. Are there products that Coca-Cola should introduce to profit from these changes?
  3. How might the changes in various ethnic populations dictate marketing startegies?
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The demographic profile of the United States is changing dramatically. According to research published by the Pew Research Center, in 2050, the nation’s population will rise to 438 million from 296 million in 2005 (Passel and Cohn, 2008). This has been largely attributed to the overwhelming growth in the number of immigrants 

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