Read the attachment and answer the two questions at the end. do not use any outside source just what is given in the reading.
1. Southwest has mastered the low price model and has the financial result to prove it. Why don’t other airlines copy Southwest’s model?
2. What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic times hit or other airlines mimic its business model?
Other airlines needn’t copy Southwest airlines low price strategy because they already have a loyal customer base with them and are into aviation much before Southwest debuted. Southwest’s low price strategy is also because of the amount of fuel it buys in advance which is not feasible for any other
