Why do we travel?  

This assignment requires you to select a family member,  friend, or self-identified travel companion. Once you have identified who you  would like to travel with, answer the following questions:  

Describe your companion based upon market segmentation:  geography, demographics, psychographics, and product related variables (see  pages 43-49).  

Using Figure 2-1, the travel decision-making process on page  36 of your textbook, take some time with your self-identified travel group, and  walk through the decision-making process.  

· How  did the process work?  

· What  were the challenges and benefits of the process?  

·  Identify the travel motivations addressed (pages 38-43). BHM 3020, Introduction  to Tourism 3  

· What  were the results of your decision?