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Question

For this assignment, read “Global Container Corporation: Creative Sales Forecasting”. Once you have read and reviewed the case scenario,respond to the following questions with thorough explanations and well-supported rational.

1.How would you estimate the total market potential for Snark-All? What kind of historical data might help with this project?

2.How would you estimate G's sales potential for Snork-All? Who from GC should be involved in developing the sales estimate?

3.What type of forecasting methods might work best in developing a sales forecast for Snork-All?

4.What would you recommend that Maiko do now? What other information could be used to help develop a be±er sales forecast for Snork All?

Your response must be a minimum of one page in length, double-spaced. References should include a minimum of two credible references. All sources used, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.

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