Product: Women's Shoes

Country: China   ( I choose MAKE IT from the foreign country)

The paper must be a minimum of 1,650 to 1,800 words and be presented in APA style.  Your paper should be double spaced, presented in a minimum of a 10 inch font, and Microsoft Word.  You may exceed this limit if you wish without any point deduction.  No abstract is required.  Your grade will be determined based upon your ability to include a comprehensive analysis of your selected product, country, and make or buy decision.  

You must get instructor approval for your product and country selection no later than the conclusion of Week 2.  You should submit your proposed product, whether you will MAKE or BUY it, and your country in an email.  Your instructor will approve your topic.  Failure to submit your project topic for approval will result in a failing grade which will be computed as 40% of your final course grade.

You will identify a product that you will either MAKE or BUY in a foreign country.  You will pick the product and country.  You will also decide if you will MAKE it or BUY it from the foreign country you choose.  The product must be available for sale in the United States.  You may only choose either a MAKE or BUY decision and not combine them.  

At minimum, your paper should address the following areas:

Executive Summary

Product and country background

Description of the product, its features, benefits

Your customer demographic and where it is sold

Reasons for foreign country selection to include why you feel either a MAKE or BUY decision is the best choice

Entry mode selected

Elements of the political, social, cultural, and technological environment of the foreign country

Target market and competitor analysis

Marketing analysis and strategies to include the four ‘P’s of the marketing plan

Organizational design of your company domestically

Intellectual Property considerations

Completion of import documents needed for entry into the U.S. (you will be supplied templates during Week 5) to include the tariff classification number and impacted duty rates or fees

Potential export financing

Distribution and transportation issues

Identified risks and how you will manage/mitigate those risks (e.g. operating, transfer)

Potential dumping issues