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Write a 4-5 page paper about the "7 Innovation rules" of T. Davila, MJ Epstein, and R. Shelton brook "The Making Innovation Work book".  

"Incremental" innovation strategy could primarily be assumed rather than radical new innovation due to the facts known about the company.  

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The innovation rules discussed by T. Davila, M. Epstein and R. Shelton covers various elements of individual and company’s characteristic like leadership, strategy, resources, rewards, performance metrics and measurement that leads to the innovation 

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