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Question

Marketing success largely depends on the effective STP strategies adopted by the firm. Discuss the above statement with two examples of your choice. What would be suitable segmentation basis for the following and why?

 

(i) Premium brand of after shave lotion  

(ii) Rs. 1 lac small car proposed by a leading Indian car manufacturer.

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EYS***772 2019-09-04 09:33:39
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Solution Preview

A business can only be a success if its owner knows how to categories the customers and which segment of them will prove to be the most beneficial for the business growth. STP time and again has proven its worth. According to it the mass market has uniform

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