As the Crafting Your Personal Brand Workbook highlights, developing a brand

• helps you focus on the value you bring to employers and identifies the unique traits you bring to the workplace;  

• delivers an authentic message to hiring managers around your career goals and depicts who you are as a professional;  

• enables employers to see not only the skills you have, but also the unique personality and character traits you have to offer; and  

• helps you define how your vision for the future aligns with the long-term business objectives of the hiring organization, effectively elevating your status from commonplace commodity to one-of-a-kind package.  

Take a moment to describe your professional strengths and make an argument for why they are important.