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Course
MKT320
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Business
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Question

Please respond to the following:

Select the competitive advantage model that you believe would be the best for your shoes / country (Japan), and support your choice. Why did you select such a model over others?

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Solution Preview

Out of the two competitive model strategy i.e. cost and differentiation strategy, the differentiation strategy would work in a market like japan owing to the demand of wide product portfolio by the Japanese customers. Differentiation strategy has an upper hand over the cost strategy as having wide offerings gives tough

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