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Implementation Plan: Part 2

In Unit IV, you started to create an implementation plan. You selected a company and analyzed their strategy and mission. In Unit VI, we will continue your work with this company and develop a SWOT analysis.

Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the company.

Please use the template below to complete the SWOT analysis and explanation. Save the template using your last name and student ID. For example, John Smith whose student ID is 12345 would save his assignment as Smith12345. The information you need to complete this analysis can be found in the case studies located in your textbook on pages 370-625. Outside research is not a requirement.

Click here to access the Unit VI Project Template.

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed.

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Company Name: Michael Kors

SWOT Analysis

StrengthsOpportunities
InternalExternal
  • With a gradually increasing number of high net worth individuals in the Asian region, particularly led by China and India, there is massive potential for the company to generate significant revenue from the Asia region.
  • Although Michael Kors has a popular presence in the men’s and women’s wear markets, there is significant opportunity for the company to invest in the kids wear market, thereby increasing its revenue streams.
  • The company can also look to collaborating with leading online e-commerce brands in the developing markets in order to grow their e-commerce presence.
  • Michael Kors has its presence in multiple fashion domains, providing a vast gamut of consumers.
  • The company boasts of a massive social media presence with over 18 million followers growing at an annual rate of 18%.
  • Apart from brick and mortar retail stores, Michael Kors also hosts an in-house e-commerce channel wherein the company provides consumers with an omnichannel experience, strategizing significant customer retention.
  • With a long list of celebrity clientele, Michael Kors has been receiving massive boost through celebrity endorsements through global stars such as Natalie Portman, Emma Roberts, Michelle Obama, and Jennifer Lopez.
  • With the brand positioning targeting urban women of all ages, the company has steadily secured a market dominating position in the fashion industry.
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