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  • Uploaded by

    Dr Afua

  • Course

    BUSN2028

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    3

  • Subject

    Business

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Question

1- Watch the following video about a Kickstarter Project. Discuss how the company manage the ‘marketing strategy development’ steps?

2- Please review the following case study and ONLY answer questions 1 and 2.

Please see the attachment given below :-

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Solution Preview

The company has information of the current competitors in the market which sell similar type of products. The company has done its background research on all other players in the market and the pricing of their products. This gives a rough idea about what kind of competition that 

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