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DrLanWan
Course
BUSN2020
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4
Subject
Business
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Question

Why measuring consumer behaviour?

Please see the attachment given below :-

BUSN2020 Consumer Behaviour – Alternative assessment (1).pdf BUSN2020 Consumer Behaviour – Alternative assessment.pdf

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Solution Preview

Introduction

The category I have chosen for this project is the automotive sector, basically buying a vehicle. Buying a vehicle is a complex buying behavior and is marked by key characteristics. Consumers are pretty involved in the whole research and decision making process related to

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