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Question

  1. What are the four major external threats facing Chipotle and the four major opportunities? Realizing the importance of quantification in stating key factors, how could your factors be quantified? Identify specific estimates (numbers) for your factors
  2. Describe the process of performing an external audit in an organization doing strategic planning for the first time.
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Solution Preview

Four major threats facing Chipotle are slow growth of sales, challenges in retaining and hiring employees, supply chain problems, and high criticism. Though the company revenue has been increasing, however, the sales from individual stores has been contracting. The tightening labor market also poses threat for the

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