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Use your favorite search engine and look for articles that ask the question “How to Succeed?” that provide insights by John Mackey and Kip  Tindell.

What insights were you able to find on Mackey and Tindell?  Are Mackey and Tindell onto something, or are they businesses anomalies in  industry? Do you agree that the purpose of business is not primarily to  maximize shareholder value? Support your position.

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