Question

Please see below marketing quiz:

Quiz

Note: It is recommended that you save your response as you complete each question.

Question 1 (0.2 points)

According to the text, many businesses stop growing mainly because ____________.

Question 1 options:

the potential buyers have a reason not to pay

the potential buyers have a reason not to buy

the potential buyers have a reason not to produce

SaveQuestion 2 (0.2 points)

When McDonald is not able to sell more sandwiches in the domestic markets, it begins to sell in other countries. This is an example of ______________.

Question 2 options:

developing home-run marketing programs

introducing line extensions

expanding the buyer base

SaveQuestion 3 (0.2 points)

What is the major difference between a branded differentiator and energizer?

Question 3 options:

The branded differentiator is part of the master brand offering and offers some functional benefits whereas a branded energizer is only connected to the master brand

The branded energizer is part of the master brand offering and offers some functional benefits whereas a branded differentiator is only connected to the master brand

The branded differentiator is part of the master brand offering and offers some trivial benefits whereas a branded energizer is externally connected to the master brand

SaveQuestion 4 (0.2 points)

Branded differentiators can help a marketer to attract more customers. Which of the following can become a branded diffferentiator?

Question 4 options:

adding super-large, super-small milk shakes to the current large, medium and small options.

a new name or logo for Tacco Bell

a new menu that offers green food

SaveQuestion 5 (0.2 points)

The Avon Walk for Breast Cancer has been considered a very effective branded programs because Avon uses this program to _____________.

Question 5 options:

sell its products directly to people who walk with it

increase its brand awareness

sell its products in many cities at the same time

SaveQuestion 6 (0.2 points)

The most difficult thing in finding a branded energizer is to make sure that the potential branded energizer must be ______________.

Question 6 options:

able to provide the needed associations to energize and enhance the target brand

able to be linked to the lifestyle of brand managers and customers

able to be connected to competitors so that a manageable alliance can be established between the two

SaveQuestion 7 (0.2 points)

Ford created a branded differentiator by working with Eddie Bauer because the name of the latter can add _________ to Ford's brand.

Question 7 options:

value propositions

competition

good features

SaveQuestion 8 (0.2 points)

A branded energizer must be __________.

Question 8 options:

found from the inside of a company

a long-term investment

a short-term investment

SaveQuestion 9 (0.2 points)

Which of the following is NOT among the methods to stimulate the basic business?

Question 9 options:

Improve the customer experience

Introduce an innovation

Remove the reasons not to buy

SaveQuestion 10 (0.2 points)

Energizing the current business means that ______.  

Question 10 options:

the company should focus on current product markets taking advantage of its current competencies  

the company should develop new products                      

the company should put more investments in developing new product