Case study:

A multi-national organisation operates in various countries including Australia, Vietnam,India, Oman, and Nigeria. The organisation manufactures and distributes agricultural

equipment’s to local and international clients. In total the organisation has 8,000 employees in five countries and more than 1 million customers worldwide. The head office is based in Australia. In recent years the organisation is facing a number of communication challenges.

They include:

• Timely communication to all staff and clients

• Communication breakdown from top management to staff in the front line and vice

versa

• Feedback from clients on ways to improve product quality and service delivery

• Issues around local language

• Cross cultural issues in different contexts

• Limited development in digital literacy in some countries and use of social media in

communication

Your manager has asked you to develop strategies to improve communication at all level.

The manager has directed you to suggest strategies that has proven to work well in large

multinational organisations. You are required to undertake the following:

• Prepare a written report

• Benchmark what other multinational organisations are doing to improve workplace

communication. This could be done be reviewing literature of successful case studies

available

• Identify the strategies the organisation could use to address each of the above five

challenges