Please respond to the graded topic below with either a text response or a Voice Thread.
Class, this week we focused on understanding the difference between traditional online marketing and the new social-mobile-local-marketing platforms and the relationships between social, mobile, and local marketing.
Let’s begin by discussing why social, mobile, and local marketing efforts are interconnected?
Social, mobile, and local marketing efforts are interconnected because most consumers today use electronic means to search for products and services, and most want them to be from areas that are nearby. In a study from 2012, it was found that 97% of consumers search online for local
